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The promotional tour is transforming nondescript airport spaces into vibrant pop-ups.
Summer may have one good month left, but Sol De Janeiro is thinking endless summers with its new airport activation. With the slogan, “Unleash Your Summer Self,” L’Occitane Travel Retail has set up a dynamic three-month global tour with 360-degree activations and in-store animations at 105 airports worldwide. The promotional tour is transforming nondescript airport spaces into vibrant and disruptive pop-ups, drawing travelers into a world of summer fun, per marketers. Activations are in 18...
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